Latvia and Lithuania face similar territorial challenges in the Programme area, such as insufficient economic growth, high unemployment among people of pre-retirement age and inactive entrepreneurship environment. To stimulate entrepreneurship among older people, the project "BeLL to Start Business" has organised the series of workshops and seminars aimed at so called ‘silver age’ people (over 50) interested in becoming an entrepreneur. Although due to epidemiological restrictions participants from Panevėžys County (LT) and Zemgale region (LV) mostly had gathered remotely, they got inspired by real stories of Latvian and Lithuanian entrepreneurs, pitched their business ideas, and were counselled by business experts.

In addition, a number of innovative entrepreneurship support solutions and tools, including the joint E-learning platform, were created by the project partners, believing that it is “Never too late to start a business!”